Description

You will lead integrated communication strategies combining PR and digital content, planning and executing campaigns aligned with campaign goals and target audiences, and delivering performance reports and insights. You will also handle end-to-end PR tasks including press release development, media communication, and crisis management.

Requirements

• 5+ years of PR experience (domestic/international)
• Ability to communicate with overseas clients in English
• Experience in PR agency or related roles
• Experience in IMC planning and execution based on PR and digital content

Responsibilities

• Plan and execute integrated communication (IMC) strategies based on PR and digital content
• Develop and manage integrated plans aligned with campaign objectives and targets, and derive results reports and insights
• Plan, execute, and analyze PR campaign performance
• Manage press release issues, feature articles/interviews, press conferences, crisis management, and media communication