🛠 Tech Stack

💼 About This Role

You'll own the full post-acquisition customer journey for xAI's subscription products, designing personalized multi-channel programs across email, SMS, push, and in-app messaging. You'll drive engagement, retention, and expansion revenue for Grok subscriptions. This role combines growth marketing, product, data, and customer success in a fast-paced, flat organization.

🎯 What You'll Do

• Own end-to-end lifecycle strategy and execution across multiple channels.
• Develop and launch automated campaigns for onboarding, retention, and expansion.
• Build and refine audience segments using behavioral and subscription data.
• Set up and optimize A/B tests to improve key metrics like retention and churn.
• Analyze performance using SQL and analytics tools, reporting on KPIs.

📋 Requirements

• 4–7+ years in lifecycle or retention marketing (B2C SaaS or consumer tech).
• Proven track record of measurable improvements in retention or revenue.
• Hands-on expertise with Braze, Iterable, or similar marketing automation platform.
• Strong analytical skills with SQL for cohort analysis and funnel deep-dives.

✨ Nice to Have

• Experience with Segment, mParticle, or Census for advanced segmentation.
• Background in product-led growth or hybrid PLG/subscription models.
• Exposure to AI-driven personalization or predictive churn modeling.

🎁 Benefits & Perks

• 💰 Base salary $125k-$225k USD
• 📈 Equity compensation
• 🏥 Medical, vision, and dental coverage
• 🏦 401(k) retirement plan
• 🛡️ Disability and life insurance

🚩 Heads Up

• ITAR requires US citizenship or permanent residency.
• Role mentions 'flat organizational structure' and 'all employees hands-on' – may lack formal support.