🛠 Tech Stack

💼 About This Role

You'll own and execute resubscription (winback) lifecycle programs for IPSY's CRM Growth Engine, converting lapsed members into active subscribers. You'll drive performance against resubscriber targets and optimize multi-channel campaigns across email, push, and SMS.

🎯 What You'll Do

• Manage day-to-day execution of winback CRM programs
• Build, launch, and optimize multi-channel campaigns across email, push, and SMS
• Create campaign briefs grounded in performance insights and testing learnings
• Analyze campaign and journey performance to identify trends and opportunities

📋 Requirements

• 3-6+ years in CRM / lifecycle / email marketing
• Hands-on experience executing multi-channel campaigns (email, push, SMS)
• Experience with enterprise ESPs (Iterable preferred; Braze, SFMC, etc.)
• Strong understanding of segmentation targeting and triggered journeys