19h ago
Digital Marketing Specialist
Nairobi
✨ $55k-$75k / yearest.
full-timemidconsulting
🛠 Tech Stack
💼 About This Role
You'll develop and execute online marketing campaigns for B2B tech clients, driving awareness and lead generation. You'll optimize digital channels like email, social media, and PPC to achieve client goals. You'll work with a small, high-performing team in a fast-paced entrepreneurial environment.
🎯 What You'll Do
- Plan and execute digital marketing campaigns across email, social, and display advertising
- Create and implement strategies to drive awareness, traffic, leads, and conversions
- Manage and grow clients' online presence on Facebook, LinkedIn, Instagram, Twitter, YouTube
- Deliver profitable pay-per-click campaigns on Google Ads and paid social advertising
📋 Requirements
- 4+ years of B2B digital marketing experience in lead generation and email campaigns
- Experience with LinkedIn paid ads and campaign management
- Solid knowledge of Google Analytics and Google AdWords optimization
- Proficiency with Zoho CRM or HubSpot CRM
✨ Nice to Have
- Experience with content formats such as blogs, videos, and audio podcasts
- Knowledge of lead scoring, personas, and lifecycle marketing strategies
📨 Hiring Process
Estimated timeline: 2-4 weeks · AI estimate
- 1Phone Screen· 30 min
- 2Technical Interview· 45 min
- 3Final Interview· 60 min
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