Description

You will deliver customer-centric, spatial, and retail strategic expertise for a top-tier technology client, bringing hardware and digital products to life through events, trade shows, pop-ups, and activations. You'll define how brands live in the real world and connect to the purchase journey, collaborating with creative and technical teams to create immersive experiences.

Requirements

• 9+ years of experience (5+ in experiential marketing or retail strategy)
• Based in the US (California or New York preferred)
• Recent agency experience
• Deep knowledge of consumer electronics/tech brands
• Spatial awareness to identify user journeys from floor plans

Responsibilities

• Evaluate client objectives to design physical footprints for trade shows and retail pop-ups
• Develop retail engagement strategies for consumer electronics
• Analyze spatial user journeys to identify friction points and magic moments
• Connect physical events to digital ecosystems for earned media and loyalty
• Lead strategic narrative for new business pitches in experiential and retail