🛠 Tech Stack

💼 About This Role

You'll lead and scale the Direct Mail marketing strategy for Personal Loan and Credit Card businesses, leveraging advanced analytics to drive growth. You'll oversee strategy, analytics, optimization, and performance reporting while presenting insights to C-level executives.

🎯 What You'll Do

• Lead prioritization and execution of Direct Mail marketing agenda
• Manage end-to-end mail execution process across teams
• Drive testing strategies for targeting, creative, and landing page optimization
• Analyze cross-channel interactions and DM targeting models

📋 Requirements

• 12+ years of experience driving decisions through analyses
• 7+ years managing prescreen direct mail programs at scale
• 7+ years of analytics leadership experience
• Advanced skills in SQL, SAS, R, or Python

✨ Nice to Have

• Experience with Power BI or data visualization tools
• Lending or consumer finance industry experience
• Knowledge of prospect database solutions

🎁 Benefits & Perks

• 🏖️ Flexible time off
• 🏥 Comprehensive health coverage
• 💰 Competitive salary
• 👶 Paid parental leave
• 📚 Udemy access