1d ago

Director, Burson Insights, Data & Intelligence

New York, Atlanta, Los Angeles, or Dallas

$60k-$140k / year

full-timeseniorconsulting

๐Ÿ›  Tech Stack

๐Ÿ’ผ About This Role

You'll lead the Business Insights, Data & Intelligence team, turning complex data into strategic insights for global communications campaigns. You'll drive client leadership and integrate AI capabilities to enhance trend detection and storytelling. This role sits at the heart of Burson's data-driven reputation management, offering a chance to shape high-impact strategies.

๐ŸŽฏ What You'll Do

  • Lead development of strategic insights for communications campaigns
  • Oversee social listening programs using Brandwatch and Sprinklr
  • Apply AI capabilities to enhance insight generation and forecasting
  • Monitor and evaluate earned and owned campaign performance analytics

๐Ÿ“‹ Requirements

  • 7+ years of experience in analytics or insights within PR/communications
  • Strong background in social media analytics and listening
  • Proficient in Sprinklr and other Boolean-based platforms
  • Experience with generative AI models in operational workflows

โœจ Nice to Have

  • Client-facing communication skills with senior stakeholders
  • Excellent storytelling and presentation skills
  • Detail-oriented with ability to see bigger picture trends

๐ŸŽ Benefits & Perks

  • ๐Ÿ“ˆ Professional development opportunities
  • ๐Ÿค Mentorship programs with industry leaders
  • ๐ŸŒˆ Inclusive company culture fostering collaboration
  • ๐Ÿ’ฐ Competitive benefits package including rewards for top talent

๐Ÿ“จ Hiring Process

Estimated timeline: 2-4 weeks ยท AI estimate

  1. 1Recruiter Screenยท 30 min
  2. 2Hiring Manager Interviewยท 60 min
  3. 3Technical/Portfolio Reviewยท 45 min

๐Ÿšฉ Heads Up

  • Salary range is very broad ($60k-$140k) indicating possible mismatch
  • Role seems to blend analytics with social media content execution
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