Tech Stack

Description

You will develop and implement global influencer and creator marketing strategies for 2K's core game portfolio, including top franchises like Borderlands and Civilization. Working cross-functionally, you will manage end-to-end campaigns, foster creator relationships, and drive measurable impact across marketing goals.

Requirements

• 4-6 years of experience in influencer marketing, talent management, or digital marketing (gaming industry experience highly preferred).
• Proven track record of managing mid-to-large scale influencer campaigns from ideation to reporting.
• Strong technical understanding of Twitch, YouTube, Instagram, TikTok, and X, including tools like CreatorIQ, LevelUp, StreamHatchet, or similar.
• Exceptional interpersonal skills and ability to navigate complex conversations with creators and developer stakeholders.
• Comfortable using data to track campaign ROI and creator sentiment.
• Power user of spreadsheets and project management tools.
• Ability to thrive in a fast-paced environment, managing multiple game titles and deadlines simultaneously.
• Curious, proactive, and eager to grow.

Responsibilities

• Develop and implement comprehensive influencer and creator marketing strategies that align with GTM priorities.
• Partner cross-functionally (Brand, GTM, Social, Product, Insights) to ensure creator tactics support full-funnel marketing goals.
• Serve as primary internal subject matter authority for influencer and creator marketing, providing guidance to local market teams worldwide.
• Oversee the full lifecycle of creator and influencer campaigns, from outreach to activation and post-launch support.
• Execute creator events and bespoke activations to foster authentic content creation and community engagement.
• Build and present executive-level decks connecting creator initiatives to brand, community, and revenue impact.
• Monitor, evaluate, and report on campaign performance, providing optimization recommendations based on KPI analysis.
• Develop and manage multi-layered creator programs, championing initiatives internally and with external vendors.