Tech Stack

Description

You will lead social media presence for an FMCG brand, developing and executing strategies to drive brand awareness, engagement, and measurable business results. You'll manage key channels including TikTok, Pinterest, YouTube, and Meta, and collaborate with a dynamic team to deliver best-in-class creative and performance marketing solutions during a period of significant transformation.

Requirements

• Proven experience developing and executing social media strategies for brands, ideally FMCG
• Strong understanding of paid social, analytics, and content performance measurement
• Excellent written and verbal communication skills
• Ability to manage multiple projects and stakeholders in a fast-paced environment
• Minimum 3 years experience in social media management

Responsibilities

• Develop and implement social strategies and content calendars aligned with brand and campaign objectives
• Oversee scheduling of on-brand content and ensure consistency of brand voice and visual identity
• Lead planning, execution, and reporting of organic social campaigns including performance tracking
• Monitor, analyze, and report on social media performance, providing actionable insights
• Manage influencer partnerships and ensure cross-pollination of content