💼 About This Role

You'll lead go-to-market strategies for new B2C digital products in competitive global markets. You'll directly influence user acquisition, retention, and monetization through data-driven experimentation. This role offers significant autonomy to drive measurable revenue impact at scale.

🎯 What You'll Do

• Define product marketing strategy for new B2C products
• Lead cross-functional teams for growth initiatives
• Optimize full-funnel performance with LTV focus
• Conduct market research and drive A/B testing

📋 Requirements

• 5–7+ years in product marketing or growth marketing for B2C digital products
• Proven impact on revenue, conversion, and LTV metrics
• Strong expertise in positioning, messaging, and go-to-market strategy
• Experience with performance marketing channels (Google, Meta, TikTok)

✨ Nice to Have

• Hands-on A/B testing and CRO experience
• Leadership in matrix organizations
• Strategic and analytical thinking

🎁 Benefits & Perks

• 🏠 Fully remote work
• 🏖️ 28 days paid vacation per year
• 💪 7 wellness days annually
• 💰 Referral bonuses up to $5,000
• 📚 50% reimbursement for professional training

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 1 hour
3. 3Technical/Task Interview· 1 hour