Tech Stack

Description

As a Senior Analyst on the Marketing Analytics team, you will be the strategic engine behind Remote's growth. You'll lead high-impact projects, from perfecting attribution logic to quantifying brand impact, directly shaping global marketing strategy and investment decisions.

Requirements

• Extensive experience in marketing analytics within B2B SaaS or high-growth enterprise environments
• Proven track record in designing and driving multi-touch attribution modeling
• Technical proficiency with Snowflake, Dbt, and BI tools; experience with Salesforce, HubSpot, Sigma, Tableau, or Looker
• Deep understanding of full-funnel analytics including non-paid focus areas
• Strategic communication skills to translate complex data into clear narratives for executives

Responsibilities

• Lead development and refinement of multi-touch attribution models for marketing and top-of-funnel streams
• Establish framework for non-paid brand analytics including Share of Voice, organic reach, and brand sentiment
• Drive annual and quarterly planning for marketing investments with data-backed budget recommendations
• Build and maintain projected Lifetime Value models to guide acquisition and retention strategies
• Analyze full B2B funnel from awareness to closed-won revenue to identify friction points and growth opportunities