3h ago
Senior Product & Business Analyst (B2C)
Tel Aviv-Yafo, Israel
full-timeseniortechnology
Tech Stack
Description
You will lead analytics for a core B2C app pod, driving product decisions through experimentation and data rigor. You'll own KPIs across onboarding, activation, retention, and monetization, and work with cross-functional teams to shape product direction.
Requirements
- 5+ years in product or growth analytics in B2C, preferably mobile apps
- Deep experience with onboarding, activation, retention, churn, and LTV analysis
- Proven track record leading A/B tests and influencing product decisions
- Strong SQL skills and high data intuition
- Experience with Python for analysis and experimentation platforms
Responsibilities
- Own core product KPIs across onboarding, activation, engagement, retention, and monetization
- Lead end-to-end A/B testing lifecycle (hypothesis design, sizing, analysis, decision framing)
- Perform deep SQL/Python analysis across large datasets (DBT, Databricks, Redshift, AWS)
- Build and maintain scalable Tableau dashboards and self-serve analytics assets
- Translate complex analyses into actionable stories for cross-functional stakeholders
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