3h ago

Senior Product & Business Analyst (B2C)

Tel Aviv-Yafo, Israel
full-timeseniortechnology

Tech Stack

Description

You will lead analytics for a core B2C app pod, driving product decisions through experimentation and data rigor. You'll own KPIs across onboarding, activation, retention, and monetization, and work with cross-functional teams to shape product direction.

Requirements

  • 5+ years in product or growth analytics in B2C, preferably mobile apps
  • Deep experience with onboarding, activation, retention, churn, and LTV analysis
  • Proven track record leading A/B tests and influencing product decisions
  • Strong SQL skills and high data intuition
  • Experience with Python for analysis and experimentation platforms

Responsibilities

  • Own core product KPIs across onboarding, activation, engagement, retention, and monetization
  • Lead end-to-end A/B testing lifecycle (hypothesis design, sizing, analysis, decision framing)
  • Perform deep SQL/Python analysis across large datasets (DBT, Databricks, Redshift, AWS)
  • Build and maintain scalable Tableau dashboards and self-serve analytics assets
  • Translate complex analyses into actionable stories for cross-functional stakeholders
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