2h ago
Paid Advertising Strategist
Remote - Nicaragua
full-timemid RemoteMarketing and Advertising
Tech Stack
Description
You will own the execution, performance, and growth of paid social and paid media campaigns for clients, tying your efforts to broader business goals. You'll work with account leadership to evolve strategy, manage budgets, and provide insights through reporting and client communication.
Requirements
- 2-3 years digital marketing experience, 1-2 in agency setting
- 2+ years Direct Response marketing (E-Commerce, Lead Gen, or B2B)
- 2+ years hands-on Meta Ads for direct response
- 2+ years Search Engine Marketing with campaign development and optimization
- Proficiency in Google/Microsoft Office Suite
Responsibilities
- Full ownership of performance marketing via paid social and paid media (Meta Ads, LinkedIn, Google Ads, YouTube, Bing)
- Execute campaign builds and production across channels
- Lead optimizations for performance improvements relative to goals
- Own strategic communication internally and with clients
- Manage client budgets and advise on changes
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