🛠 Tech Stack

💼 About This Role

You'll own the end-to-end customer journey at Captions, an AI-native video platform. You'll define the lifecycle roadmap and execute cross-channel campaigns to drive conversion, retention, and winback. This role offers the chance to build programs from the ground up in a high-growth startup with top-tier investors.

🎯 What You'll Do

• Own full customer lifecycle from onboarding to winback
• Define and execute lifecycle marketing roadmap
• Build and optimize cross-channel campaigns (email, push, in-app, SMS)
• Design experiments to improve trial conversion, churn, and LTV

📋 Requirements

• 6+ years of lifecycle or retention marketing at a subscription business
• Iterable expert-level proficiency including complex journeys and experiments
• Experience building lifecycle programs from early foundations
• Strong mobile engagement experience across iOS and Android

✨ Nice to Have

• Understanding of creator economy and content creation process
• Experience in product-led growth or self-serve funnel
• Experience with Amplitude or Mixpanel

🎁 Benefits & Perks

• 🏖️ Generous PTO
• 🏥 Comprehensive medical, dental, vision
• 🍽️ Catered lunch & dinner stipend
• 💰 401K with employer match
• 🚇 Commuter benefits