🛠 Tech Stack

💼 About This Role

You'll define and scale iHerb's global brand strategy at the enterprise level, focusing on long-term positioning, architecture, and market differentiation. You'll translate business priorities into a cohesive brand system and serve as the central authority on brand decisions. This role is purely strategic rather than creative production.

🎯 What You'll Do

• Define and refine global brand positioning, narrative, and value proposition.
• Develop long-term brand strategy and equity-building initiatives.
• Establish and govern global brand identity framework and guidelines.
• Lead strategic oversight of the internal creative studio.
• Drive brand consistency across international markets.

📋 Requirements

• 12+ years of experience in branding, brand strategy, or creative design.
• Experience developing and operationalizing brand strategy at a global level.
• Strong analytical skills to interpret brand performance data and market research.
• Experience influencing executive stakeholders and driving cross-functional alignment.

✨ Nice to Have

• Experience with Adobe Creative Suite and design prototyping tools.
• Experience with e-commerce or retail brand strategy.

🎁 Benefits & Perks

• 🏖️ Paid Time Off
• 🏥 Health Insurance
• 💰 Competitive Salary
• 📈 Career Development

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Executive Interview· 60 min