Description

You will define product marketing strategy for MetaMask's evolution into a broader consumer finance platform. You'll shape positioning, narrative, and go-to-market approach for new consumer finance experiences, driving adoption, engagement, and retention. This is a 0→1 build role where you'll set strategy, execute hands-on, and build foundations for scale.

Requirements

• 10+ years experience in Product Marketing, Consumer Marketing, or related roles
• Proven experience leading product marketing for consumer-facing financial or transactional products
• Ability to define strategy independently and execute hands-on
• Strong cross-functional credibility with Product, Growth, and Engineering teams
• Experience in fintech, neobank, or consumer platform with embedded financial features preferred

Responsibilities

• Define product marketing strategy for MetaMask's next phase
• Shape positioning, narrative, and GTM approach for new consumer finance experiences
• Drive adoption, engagement, and retention through cross-functional partnerships
• Design GTM strategies across full product lifecycle
• Build product marketing frameworks, systems, and operating rhythms