🛠 Tech Stack

💼 About This Role

You'll lead go-to-market strategies for new B2C digital products, defining positioning and messaging. You'll optimize full-funnel performance from acquisition to monetization through data-driven experimentation. This role offers significant autonomy to directly impact revenue at a global scale.

🎯 What You'll Do

• Define product marketing strategy for new B2C products
• Lead cross-functional teams on growth initiatives
• Optimize full-funnel performance with LTV focus
• Conduct market research and drive A/B testing

📋 Requirements

• 5–7+ years in product or growth marketing for B2C digital products
• Proven ability to impact revenue, conversion, retention, and LTV
• Expertise in segmentation, positioning, and go-to-market strategy
• Strong grasp of performance marketing channels (Google, Meta, TikTok)

✨ Nice to Have

• Experience with A/B testing and CRO
• Leadership in cross-functional or matrix organizations
• Hands-on analytical capabilities

🎁 Benefits & Perks

• 🌍 Fully remote work
• 🏖️ 28 days paid vacation per year
• 💪 7 wellness days annually
• 💰 Referral bonuses up to $5,000
• 📚 50% reimbursement for training and conferences

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter call· 30 min
2. 2Hiring manager interview· 45 min
3. 3Case study presentation· 60 min