🛠 Tech Stack

💼 About This Role

You'll support the growth and optimization of lifecycle programs at Upwork, the world's work marketplace. You'll contribute to multi-channel campaign execution and data-driven optimization to drive engagement, conversion, and retention across the customer journey. This role offers the opportunity to work with cutting-edge AI tools and Braze platform in a fully remote environment.

🎯 What You'll Do

• Execute lifecycle campaigns across email, mobile, and in-product channels.
• Analyze campaign performance and translate insights into actionable improvements.
• Build and optimize nurture sequences for demand generation and retention.
• Manage campaigns in Braze, ensuring audience accuracy and quality assurance.

📋 Requirements

• Proven experience executing lifecycle or CRM marketing campaigns with Braze or similar platform.
• Strong analytical mindset with experience running experiments and interpreting results.
• Experience building and optimizing nurture sequences for demand generation or retention.
• Proficiency using AI tools to support campaign development, with careful validation of outputs.

✨ Nice to Have

• Experience with cross-functional collaboration.
• Proactive and growth-oriented approach.
• Clear written communication skills.

🎁 Benefits & Perks

• 🌍 Remote work from anywhere in the world.
• ⏰ Flexible schedule as a contract engagement.
• 📈 Access to AI tools for campaign development.