22h ago

Product Marketing Manager

San Francisco

$90k-$160k / year

full-timemid Hybrideducation

🛠 Tech Stack

💼 About This Role

You'll own positioning and messaging for Kiddom's AI-powered K-12 platform, translating complex curriculum features into compelling educator stories. You'll drive go-to-market strategies for product launches aligned with district procurement cycles. This role sits at the intersection of product, sales, and marketing, directly enabling the team to win in a competitive edtech market.

🎯 What You'll Do

  • Own positioning and messaging for curriculum and AI platform
  • Develop go-to-market strategies for product launches
  • Create sales enablement materials (decks, one-pagers, battlecards)
  • Conduct market research and competitive analysis

📋 Requirements

  • 5-7 years of product marketing experience in SaaS or edtech
  • Strong background in positioning and messaging for multiple personas
  • Experience leading GTM strategies for product launches
  • Proven ability to create sales enablement tools

✨ Nice to Have

  • Familiarity with K-12 education and curriculum adoption processes
  • Experience with Chameleon, HubSpot, UnBounce, Figma, Adobe CC
  • Ability to self-record or generate AI voice-overs

🎁 Benefits & Perks

  • 💰 Competitive salary ($90K-$160K)
  • 🏖️ Flexible hybrid work in San Francisco
  • 📚 Work at intersection of edtech and AI
  • 🎯 Direct impact on product and GTM strategy
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