22h ago
Product Marketing Manager
San Francisco
$90k-$160k / year
full-timemid Hybrideducation
🛠 Tech Stack
💼 About This Role
You'll own positioning and messaging for Kiddom's AI-powered K-12 platform, translating complex curriculum features into compelling educator stories. You'll drive go-to-market strategies for product launches aligned with district procurement cycles. This role sits at the intersection of product, sales, and marketing, directly enabling the team to win in a competitive edtech market.
🎯 What You'll Do
- Own positioning and messaging for curriculum and AI platform
- Develop go-to-market strategies for product launches
- Create sales enablement materials (decks, one-pagers, battlecards)
- Conduct market research and competitive analysis
📋 Requirements
- 5-7 years of product marketing experience in SaaS or edtech
- Strong background in positioning and messaging for multiple personas
- Experience leading GTM strategies for product launches
- Proven ability to create sales enablement tools
✨ Nice to Have
- Familiarity with K-12 education and curriculum adoption processes
- Experience with Chameleon, HubSpot, UnBounce, Figma, Adobe CC
- Ability to self-record or generate AI voice-overs
🎁 Benefits & Perks
- 💰 Competitive salary ($90K-$160K)
- 🏖️ Flexible hybrid work in San Francisco
- 📚 Work at intersection of edtech and AI
- 🎯 Direct impact on product and GTM strategy
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