21h ago

Digital Marketing Specialist

Sydney, Australia

$110k-$140k / yearest.

full-timemid Hybride-commerce

🛠 Tech Stack

💼 About This Role

You'll lead customer acquisition for ShopBack in New Zealand, combining analytical rigor with creative flair to scale growth. You'll own performance marketing across paid social and digital channels, driving efficient customer acquisition. This role offers a chance to make a strategic impact in a fast-growing market.

🎯 What You'll Do

  • Champion performance marketing across Meta, Google, TikTok, and YouTube
  • Lead paid social content strategy and creative testing
  • Own high-impact campaigns and Refer-a-Friend programme
  • Manage NZ acquisition marketing budget and optimize allocation

📋 Requirements

  • 4-6 years in growth, performance, or digital marketing
  • Experience scaling paid digital campaigns (Meta, Google, TikTok, YouTube)
  • Data literate with ability to drive optimizations using insights
  • Proficient with budget management and Excel/Sheets

✨ Nice to Have

  • Experience in tech or e-commerce environments
  • Demonstrated use of AI tools like ChatGPT or Cursor
  • Track record of cross-functional collaboration with creative teams

🎁 Benefits & Perks

  • 🏖️ Hybrid work arrangement based in Sydney office
  • 📈 Opportunity to lead growth in a new market
  • 🤝 Collaborative team culture with cross-functional exposure
  • 🌏 Global brand with strong market presence
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