2h ago

Field Marketing and ABM Manager

Raleigh, NC
full-timemidsoftware

Tech Stack

Description

You'll act as the dedicated marketer for a sales team, creating and executing ABM strategies and campaigns to build pipeline and engage top targets. Your goals are tied to pipeline growth and revenue targets, collaborating closely with sales and marketing teams.

Requirements

  • Bachelor's degree
  • 4+ years in similar marketing role at fast-growing B2B technology company
  • Deep knowledge of marketing funnel and multi-channel programs
  • Proficiency in Microsoft PowerPoint, Word, Excel
  • Marketo and Salesforce experience preferred

Responsibilities

  • Own and monitor sales pipeline needs, deliver ABM-ready leads via comprehensive campaigns
  • Create strategic marketing plans to drive engagement and revenue growth
  • Partner with integrated marketing manager on multi-touch, multi-channel nurture programs
  • Collaborate with sales leadership to monitor lead follow-up and adjust strategies
  • Attend customer and prospect meetings to stay informed on market conditions
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