Description

You'll deliver customer-centric, spatial, and retail strategic expertise for a top-tier technology client. You will bring hardware and digital products to life through events, trade shows, pop-ups, in-store activations, and on-device content, defining how brands live, behave, and sell in the real world.

Requirements

• 7-9 years strategy experience, at least 5 in experiential marketing, brand activation, or retail strategy
• Based in US (California or New York preferred)
• Current or recent agency environment experience
• Deep knowledge of consumer electronics, hardware, or tech brands
• Proven track record of winning new business and leading complex pitch processes

Responsibilities

• Evaluate client objectives and product roadmaps to design compelling physical footprints
• Develop retail engagement strategies for consumer electronics, phones, wearables, smart home devices
• Analyze how people move through spaces to identify friction points and magic moments
• Strategize connection between physical events and digital ecosystems to drive earned media and loyalty
• Define success metrics beyond foot traffic: dwell time, sentiment, digital behavior and conversions