4h ago
Brand Marketing Manager
Toronto
full-timeseniorfashion
Description
You will lead the development of a comprehensive brand and partnership strategy, translating business goals into integrated, insight-led plans. You'll act as a strategic lead and creative partner, building key relationships and guiding the creation of culturally relevant campaigns across channels, while using data and performance insights to continuously optimize impact.
Requirements
- 7–10+ years in brand/partnerships/marketing, with 3–5 years leading cross-functional or senior strategic work in a matrix/global environment
- Strong portfolio/case studies demonstrating end-to-end brand campaigns and measurable partnership outcomes
- End-to-end project leadership experience
- Experience managing multi-million dollar budgets and optimizations
- Deep cultural awareness in fashion, lifestyle, design, beauty, and adjacent spaces
Responsibilities
- Own and evolve a comprehensive partnership and brand strategy aligned to business goals
- Lead the integrated marketing plan, ensuring alignment across teams, campaigns, and brand activity
- Build long-term, value-driven relationships as the brand lead; act as a strategic sparring partner
- Lead the development and delivery of marketing campaigns across omni, events, and co-branded content
- Assess market trends, identify emerging threats and opportunities, and deliver insight-driven reporting
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