2h ago

Principal Product Designer, SIPS

San Francisco, CA; Seattle, WA

$192,000-$330,000 / year

full-timeseniorFinancial Services

Tech Stack

Description

As a Principal Product Designer at SoFi, you will define and execute a 12-24 month design vision for the Save, Invest, Protect, and Spend ecosystem, leading cross-surface experiences from concept to shipped MVP. You'll partner with Product, Engineering, and other teams to drive innovation, using AI-powered tools to accelerate workflows while maintaining a high bar for quality and accessibility.

Requirements

  • Track record leading multi-team, multi-quarter initiatives shipping at scale on mobile and web
  • Mastery in IA, interaction design, and visual systems
  • Strong product sense: frame problems, make trade-offs, tie craft to outcomes
  • Comfortable in regulated domains, partnering with Compliance, Risk/Fraud, Security
  • Exceptional storytelling and influence with executives and cross-functional leaders

Responsibilities

  • Define and socialize design vision and north stars for SIPS domains
  • Architect patterns and systems (tokens, components, journeys) across web, iOS, and Android
  • Partner with Research and Data Science to validate decisions and measure outcomes
  • Lead from first principles, run crisp reviews, hold high bar for detail and polish
  • Build strong partnerships with Product, Engineering, Compliance, Risk, Support, and Marketing
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