2h ago
Principal Product Designer, SIPS
San Francisco, CA; Seattle, WA
$192,000-$330,000 / year
full-timeseniorFinancial Services
Tech Stack
Description
As a Principal Product Designer at SoFi, you will define and execute a 12-24 month design vision for the Save, Invest, Protect, and Spend ecosystem, leading cross-surface experiences from concept to shipped MVP. You'll partner with Product, Engineering, and other teams to drive innovation, using AI-powered tools to accelerate workflows while maintaining a high bar for quality and accessibility.
Requirements
- Track record leading multi-team, multi-quarter initiatives shipping at scale on mobile and web
- Mastery in IA, interaction design, and visual systems
- Strong product sense: frame problems, make trade-offs, tie craft to outcomes
- Comfortable in regulated domains, partnering with Compliance, Risk/Fraud, Security
- Exceptional storytelling and influence with executives and cross-functional leaders
Responsibilities
- Define and socialize design vision and north stars for SIPS domains
- Architect patterns and systems (tokens, components, journeys) across web, iOS, and Android
- Partner with Research and Data Science to validate decisions and measure outcomes
- Lead from first principles, run crisp reviews, hold high bar for detail and polish
- Build strong partnerships with Product, Engineering, Compliance, Risk, Support, and Marketing
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