💼 About This Role

You'll define and elevate the end-to-end brand voice across CRM, email, SMS, and in-app messaging, turning functional communications into emotionally engaging experiences. You will collaborate with product, growth, design, and analytics teams to shape how millions of users perceive a fast-scaling consumer product. This role offers a rare opportunity to build a brand voice from the ground up with direct exposure to senior leadership.

🎯 What You'll Do

• Redefine customer communications across CRM, email, SMS, and in-app channels.
• Develop and own brand voice across lifecycle and organic marketing surfaces.
• Design and optimize lifecycle campaigns to improve engagement and retention.
• Craft copy and messaging frameworks for product launches and feature updates.

📋 Requirements

• 7+ years of experience in creative marketing or lifecycle marketing.
• Expertise in crafting high-impact copy across CRM, email, SMS, and push notifications.
• Proven ability to translate complex topics into clear, human-centered messaging.
• Experience with consumer-facing digital products or high-growth tech companies.

✨ Nice to Have

• Strong understanding of organic growth channels and community dynamics.
• Portfolio demonstrating strong writing craft and campaign impact.
• Ability to operate independently in a senior IC role.

🎁 Benefits & Perks

• 💰 Competitive compensation with equity opportunities.
• 🏥 Comprehensive health, dental, and vision insurance.
• 🏖️ Paid time off and generous parental leave.
• 📈 401(k) with employer matching.
• 🧘 Wellness benefits and employee support programs.

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Call· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Portfolio Review· 60 min