💼 About This Role

You'll define go-to-market strategies for new B2C digital products, driving growth across acquisition, onboarding, and retention. You'll lead cross-functional teams to scale revenue in global markets. This fully remote role offers significant autonomy and direct impact on measurable business outcomes.

🎯 What You'll Do

• Define product marketing strategy for new B2C products.
• Lead cross-functional teams to deliver growth initiatives.
• Optimize full-funnel performance with strong LTV focus.
• Conduct market research to generate growth hypotheses.

📋 Requirements

• 5–7+ years in product marketing for B2C digital products.
• Proven ability to impact revenue, conversion, and retention metrics.
• Expertise in segmentation, positioning, and go-to-market strategy.
• Experience with A/B testing and data-driven decision-making.

✨ Nice to Have

• Experience with performance marketing channels (Google, Meta, TikTok).
• Leadership in cross-functional or matrix organizations.
• Strong analytical capabilities and hands-on mindset.

🎁 Benefits & Perks

• 🏖️ Fully Remote Work
• 📅 28 Paid Vacation Days per year
• 💪 7 Wellness Days annually
• 💰 Referral Bonuses up to $5,000
• 📚 50% Reimbursement for professional training

📨 Hiring Process

Estimated timeline: 2-3 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Technical Assessment· 60 min