Tech Stack

Description

You will lead the strategy and execution for Roku.com's global marketing experiences, overseeing content strategy, UX, SEO, experimentation, and performance analysis to drive business goals and conversion. You will manage a team, own the A/B testing program, and collaborate cross-functionally to deliver high-quality, on-brand experiences.

Requirements

• 10+ years web marketing and production experience in ecommerce or online services
• 3-5+ years people leadership experience
• Proven success in owning web marketing roadmap with measurable improvements
• Strong program/project management skills in cross-functional settings
• Hands-on experience with CMS, tag management, analytics, and A/B testing platforms

Responsibilities

• Oversee Roku.com content strategy, UX, SEO, experimentation, and performance analysis
• Develop and execute web strategy aligned to company goals with quarterly roadmap
• Define and track KPIs/OKRs for site performance and publish regular readouts
• Prioritize content creation and partner placements balancing business impact and UX
• Own A/B testing program to drive funnel and conversion improvements