💼 About This Role

You'll design and execute integrated marketing plans to drive pipeline and revenue for D2L's corporate learning segment. You'll translate marketing activity into measurable business impact through multi-channel demand generation programs. This role offers the chance to own the full-funnel strategy and collaborate cross-functionally with sales, BD, and marketing teams.

🎯 What You'll Do

• Curate and execute multi-channel demand generation plans
• Drive cross-functional execution of collaborative initiatives
• Track and report on campaign and pipeline performance
• Develop quarterly and monthly program plans with GTM teams

📋 Requirements

• 3-6 years of B2B SaaS demand generation experience
• Experience with corporate learning / employee training ICPs
• Bachelor's degree in Marketing, Communications, or related field
• Results-driven with focus on pipeline and growth outcomes

✨ Nice to Have

• Familiarity with ABM campaigns
• Experience with marketing automation tools
• Project management certification

🎁 Benefits & Perks

• 💵 Variable Incentive and equity grants
• 🏋️ Wellness Subsidy
• 📚 Tuition reimbursement up to $4,000 CAD
• 🏡 Flexible work arrangements
• 📈 Learning and growth opportunities

📨 Hiring Process

Estimated timeline: 2-3 weeks · AI estimate

1. 1Recruiter Call· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Technical Interview· 60 min