💼 About This Role

You'll redefine how a product communicates across organic channels, shaping a brand voice that turns complex topics into clear, human messaging. You'll collaborate with product, design, and growth teams to rebuild lifecycle communications. This high-impact role blends storytelling, copy excellence, and customer empathy to drive engagement.

🎯 What You'll Do

• Overhaul CRM, email, SMS, and in-app messaging with value-driven storytelling
• Define and evolve brand tone of voice across organic surfaces
• Translate complex topics into clear, human-centered copy
• Collaborate with Product, Design, Growth, and Customer Insights teams
• Build trust through lifecycle campaigns improving conversion and retention

📋 Requirements

• 7+ years of creative marketing experience with organic growth and copywriting focus
• Proven expertise in writing for consumer-facing brands in CRM, lifecycle, and social channels
• Exceptional copywriting ability with portfolio demonstrating storytelling and tone development
• Deep understanding of audience development, product positioning, and emotional messaging

✨ Nice to Have

• Familiarity with social platforms and community dynamics (e.g., Reddit)
• Ability to translate complex subjects into engaging communication
• Comfortable operating in fast-paced, data-driven environments

🎁 Benefits & Perks

• 💰 Competitive salary $135k-$185k US equity
• 🏠 Fully remote flexibility with US/Canada location options
• 🏥 Comprehensive health, dental, and vision insurance
• 🏖️ Paid time off and paid parental leave
• 🏦 401(k) or RRSP with employer matching

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter screen· 30 min
2. 2Hiring manager interview· 45 min
3. 3Portfolio review· 60 min