3h ago
Director, Influencer Marketing (Tech & Corporate)
New York, N.Y.
full-timedirector Hybridcommunications and marketing
Description
You will lead creator and influencer strategies for tech and corporate brands, designing integrated programs that blend organic and paid tactics to drive brand perception, product adoption, and executive visibility. You'll collaborate across PR, digital, and media teams to translate complex products into compelling storytelling that delivers measurable business outcomes.
Requirements
- Proven experience as an influencer marketing strategist for technology and corporate brands
- Deep understanding of how influence works in tech contexts with long buying cycles
- Ability to combine big-picture strategy with hands-on tactical execution
- Experience collaborating across PR, digital, content, paid media, and executive communications
- Strong client-facing presentation and reporting skills
Responsibilities
- Develop and lead integrated creator, influencer, and celebrity strategies for technology and corporate brands
- Design programs aligned with marketing funnels from thought leadership to demand generation and advocacy
- Translate technical subject matter into creator-led storytelling that drives credibility and action
- Blend organic and paid strategies to maximize reach and optimize performance
- Oversee influencer identification, vetting, negotiation, contracting, and content management
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