Description

You will own the vision, strategy, and execution of all CRM activities in the U.S., driving customer growth, engagement, and retention for the Raisin.com savings platform. This high-impact leadership role involves building a best-in-class customer management function, leveraging analytics and experimentation to optimize the full customer lifecycle.

Requirements

• 10+ years of CRM/customer management experience with a track record of scaling programs
• Experience in D2C, fintech, financial services, ecommerce, or retail banking
• Strong analytical and strategic mindset, with hands-on KPI framework design
• 3+ years of people management experience
• Deep understanding of the U.S. savings or retail banking landscape

Responsibilities

• Set CRM Customer Management strategy and roadmap aligned with business objectives
• Drive analytics, performance measurement, and experimentation to optimize campaigns
• Own Voice of the Customer program and segmentation using behavioral data
• Lead, mentor, and grow a high-performing CRM team
• Collaborate cross-functionally with product and marketing teams