💼 About This Role

You'll own product positioning and messaging for Yoodli's AI roleplay simulator, a new category called Experiential Learning. You'll drive GTM strategies for launches and build scalable market knowledge systems that keep the team aligned and competitive.

🎯 What You'll Do

• Define product positioning, messaging, and value propositions across buyer personas.
• Design and execute go-to-market and launch strategies for new features and solutions.
• Conduct market research, customer interviews, and competitive analysis.
• Create and maintain AI-assisted repositories of personas, objections, and use cases.
• Drive product marketing collateral creation with design team.

📋 Requirements

• 8+ years of product marketing experience in B2B SaaS.
• Demonstrated success leading product launches from strategy through execution.
• Expert-level messaging and storytelling skills for enterprise buyers.
• Deep experience developing sales enablement assets and enabling revenue teams.

✨ Nice to Have

• Experience in a high-growth startup environment.
• Modern approach using AI tools for research synthesis and iteration.
• Highly collaborative leadership style influencing without direct authority.

🎁 Benefits & Perks

• 💰 Competitive equity opportunities
• 🏖️ Unlimited PTO
• 🍽️ Free lunches at the office
• 🩺 Health, dental, vision insurance
• 🏦 401k plans