🛠 Tech Stack

💼 About This Role

You'll own the paid media strategy and build a diversified acquisition engine for a nine-figure DTC basics brand. You'll architect the transition to a media-driven model, reducing reliance on founder-led activations. You'll report directly to the founder and work hands-on across Meta, Google, and TikTok.

🎯 What You'll Do

• Own end-to-end paid media strategy across Meta, Google, TikTok, and emerging channels
• Manage budget allocation, forecasting, and reporting for full acquisition budget
• Drive net-new customer revenue beyond founder's existing audience
• Implement incrementality measurement frameworks to guide budget decisions

📋 Requirements

• 7+ years of performance marketing experience with $5M+ annual budget at a DTC brand
• Hands-on expertise in Meta Ads, Google Ads, and TikTok Ads
• Financial acumen with contribution margin, payback periods, and P&L impact
• Experience with Shopify and DTC analytics (GA4, Triple Whale, Northbeam)

✨ Nice to Have

• Experience at an influencer-founded or creator-led brand
• Proven track record of scaling affiliate programs from scratch

🎁 Benefits & Perks

• 🏥 Medical, dental, and vision insurance
• 🏖️ Paid time off and holidays
• 🛍️ Employee discounts
• 📈 Professional growth opportunities
• 🤝 Collaborative team culture

📨 Hiring Process

All applications reviewed by hiring team; if your background and experience meet minimum qualifications, you will be contacted to schedule an interview.