Description

You will lead the tactical execution of full-funnel ABM campaigns across multiple channels to generate awareness and demand. Your role involves planning promotional elements, aligning messaging across channels, analyzing performance, and collaborating with sales and revenue operations to drive pipeline and revenue.

Requirements

• 5+ years experience in B2B marketing, demand generation, integrated campaigns, and ABM
• Proven ability to execute marketing programs aligned to strategic goals with measurable results
• Strong understanding of B2B demand gen and ABM frameworks
• Skilled at leading through influence and aligning cross-functional stakeholders
• Experience partnering with Sales, Product Marketing, and Revenue Operations on pipeline and account engagement strategies

Responsibilities

• Support planning, build, and optimization of new logo and customer campaigns to generate pipeline and revenue
• Plan promotional elements aligning campaign messaging across channels including advertising, paid social, nurture emails, webinars, direct mail, and video
• Map existing content to campaign needs and collaborate cross-functionally to influence future content plans
• Analyze campaign performance with channel experts and recommend optimizations
• Work with sales teams to enable coordinated outreach and with Revenue Operations on repeatable GTM processes