🛠 Tech Stack

💼 About This Role

You'll own and accelerate the growth engine at Abacus Insights, sitting at the intersection of creative, strategy, and analytics. You'll drive measurable business impact through high-performing, audience-focused campaigns and partner closely with sales and product teams to fuel lead generation and pipeline growth.

🎯 What You'll Do

• Define and execute a digital marketing strategy aligned to growth goals.
• Design and lead integrated campaigns across web, email, social, and paid media.
• Own performance across the funnel, optimizing for conversion and pipeline impact.
• Partner with product marketing to align on messaging and priorities.

📋 Requirements

• B2B digital marketing experience, 5+ years.
• Proven success developing multi-channel campaigns across web, email, social, and paid media.
• Hands-on expertise with HubSpot, Google Ads Manager, and LinkedIn Campaign Manager.
• Strong analytical capability with a track record of turning data into actionable insights.

✨ Nice to Have

• Experience in health care technology and health data.
• Familiarity with data visualization and advanced reporting tools.
• Experience with content distribution or social advocacy platforms.

🎁 Benefits & Perks

• 🏖️ Unlimited PTO
• 🏥 Health insurance
• 💰 Equity opportunities
• 📚 Professional development budget
• 🖥️ Remote-first culture

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Panel Interview· 60 min