6h ago
SEM Senior Associate
Dallas, TX; New York, NY
$65,000-$85,000 / year
J
full-timemidMarketing Services and Technology
🛠 Tech Stack
💼 About This Role
You'll build and manage paid search campaigns for global brands like Apple and Nike, leveraging PMG's proprietary Alli platform. Your data-driven optimizations will directly impact client performance goals. This role offers mentorship and professional development within an award-winning culture.
🎯 What You'll Do
- Build and manage paid search campaigns across Google Ads and Microsoft Ads.
- Analyze campaign performance daily, weekly, and monthly to identify optimization opportunities.
- Execute keyword research, ad group setup, budget pacing, and forecasting.
- Test and refine campaign strategies through A/B testing and performance analysis.
📋 Requirements
- 3+ years of experience in paid search.
- Advanced knowledge of Google Ads and Microsoft Ads platforms.
- Proficiency in SQL and Google Analytics for data analysis.
- Experience with A/B testing methodologies to drive continuous improvement.
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