3h ago
Digital Media Buyer
Comayagua, Honduras
✨ $40k-$60k / yearest.
part-timemid RemoteSoftware Consulting
🛠 Tech Stack
💼 About This Role
You'll execute data-driven media buying strategies across Google Ads, Meta, and LinkedIn for B2B clients at a growing software consultancy. Your core impact is optimizing campaigns for lead quality and ROI using analytics and attribution tools.
🎯 What You'll Do
- Audit and configure conversion tracking across Google Tag Manager and GA4.
- Launch and optimize paid media campaigns on Google Ads, Meta, LinkedIn, and programmatic platforms.
- Manage and allocate media budgets across channels, ensuring daily and monthly pacing.
- Analyze campaign performance data to inform media mix and budget optimization.
📋 Requirements
- 4+ years of experience in media buying, ideally in an agency or B2B services setting.
- Hands-on experience with Google Ads and Meta Ads Manager.
- Proficiency in analytics tools like Google Analytics and attribution platforms.
- Strong track record managing performance marketing campaigns with measurable results.
✨ Nice to Have
- Experience with LinkedIn Lead Gen Forms and B2B targeting.
- Familiarity with programmatic display and TikTok Ads.
- Knowledge of B2B lead generation platforms like Clutch or G2.
🎁 Benefits & Perks
- 💵 Competitive salary with performance-based increases.
- 🏖️ Generous paid-time-off policy.
- ⏰ Flexible working hours.
- 🏠 Work remotely from anywhere.
- 📚 Continuing education and company-sponsored certifications.
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