Tech Stack

Description

You will drive demand creation and lead generation activities for the Japan region, managing field events, channel marketing, and ABM programs to support sales targets. Work closely with sales leaders and channel partners to execute high-impact marketing campaigns and measure their ROI.

Requirements

• 5+ years of high-tech B2B marketing experience; preferably some experience in cybersecurity and working with security practice partners
• Experience managing and organizing local, regional, and virtual events
• Proven track record of planning and executing successful regional marketing programs and campaigns from within the Japanese market
• Metrics-driven marketer with experience and passion for proving marketing results across the funnel
• Self-driven, problem-solver, takes initiative in driving projects forward, strong attention to detail, and able to prioritize in a fast-paced environment
• Strong interpersonal skills and ability to earn trust and respect from sales management
• Excellent written, verbal and communication skills in both English and Japanese (Business-level fluency required)
• Ability to travel 10-15%
• Experience with Marketo and Salesforce
• Bachelor's Degree in Marketing or equivalent experience
• Experience in budget tracking QoQ planning 90-180 days forward
• Ability to manage multiple programs and projects simultaneously while ensuring no details are overlooked
• Strategic thinker with exceptional data analysis and analytical skills
• Experienced in building successful relationships with sales and channel partners

Responsibilities

• Drive demand creation and lead generation activities that generate qualified leads and sales meetings, and creates brand awareness into net new accounts
• Set targets, track, measure and analyze impact of programs on lead funnel and pipeline; demonstrate measurable progress and regional success
• Partner with sales leaders, account executives, account managers and channel managers to support regional goals
• Define and implement region-specific marketing campaigns that bring together corporate programs and regional opportunities
• Plan and implement field events, regional programs and webinars
• Engage with key channel partners to develop and implement co-marketing campaigns
• Attend key events, network, and educate attendees on product offerings; be a brand advocate
• Work closely with Account Executives (AEs) and Sales Development Reps (SDRs) to enable and ensure appropriate lead follow-up strategy and tactics
• Communicate with sales to gain buy-in, understanding and participation in marketing programs
• Support the regional account-based marketing program through key account understanding and measurement
• Recommend and manage the development of communication tools and materials, such as sales invitations, emails, collateral, presentations, signage, etc.
• Monitor and manage expenditures within allotted budget