1d ago

Customer Marketing Manager, Adoption & Lifecycle

Remote, US

$76.1k-$126.8k / year

full-timesenior Remotesoftware

๐Ÿ›  Tech Stack

๐Ÿ’ผ About This Role

You'll own and scale Bloomerang's onboarding and adoption strategy, a key driver of customer value and retention. You'll build multi-channel customer journeys using AI and behavioral data. You'll partner with product, marketing, and customer success teams to drive measurable outcomes.

๐ŸŽฏ What You'll Do

  • Own and scale lifecycle strategy across onboarding and adoption.
  • Build and optimize multi-channel customer journeys using behavioral data.
  • Develop AI-powered systems to improve targeting and decision-making.
  • Establish performance frameworks and prioritize initiatives based on ROI.

๐Ÿ“‹ Requirements

  • 5 years experience in Customer, Lifecycle, or Product Marketing in SaaS.
  • Hands-on expertise with email and in-app channels (e.g., Pendo).
  • Deep analytical skillset building performance frameworks and ROI prioritization.
  • Proficiency with Salesforce, Marketo, HubSpot, Gainsight, Pendo, or similar.

โœจ Nice to Have

  • Experience in nonprofit or mission-driven organizations.
  • Familiarity with payments.

๐ŸŽ Benefits & Perks

  • ๐Ÿฅ Health, vision, dental insurance plus HealthiestYou.
  • ๐Ÿ–๏ธ 20 PTO days, 3 flex days, 4 volunteer days, 12 holidays, paid parental leave.
  • ๐Ÿ’ฐ 401k match.
  • ๐Ÿ–ฅ๏ธ Equipment provided.
  • ๐ŸŽฏ Discretionary bonus eligible.

๐Ÿ“จ Hiring Process

Estimated timeline: 2-4 weeks ยท AI estimate

  1. 1Recruiter Screenยท 30 min
  2. 2Hiring Manager Interviewยท 45 min
  3. 3Technical/Case Interviewยท 60 min
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