1d ago
Customer Marketing Manager, Adoption & Lifecycle
Remote, US
$76.1k-$126.8k / year
full-timesenior Remotesoftware
๐ Tech Stack
๐ผ About This Role
You'll own and scale Bloomerang's onboarding and adoption strategy, a key driver of customer value and retention. You'll build multi-channel customer journeys using AI and behavioral data. You'll partner with product, marketing, and customer success teams to drive measurable outcomes.
๐ฏ What You'll Do
- Own and scale lifecycle strategy across onboarding and adoption.
- Build and optimize multi-channel customer journeys using behavioral data.
- Develop AI-powered systems to improve targeting and decision-making.
- Establish performance frameworks and prioritize initiatives based on ROI.
๐ Requirements
- 5 years experience in Customer, Lifecycle, or Product Marketing in SaaS.
- Hands-on expertise with email and in-app channels (e.g., Pendo).
- Deep analytical skillset building performance frameworks and ROI prioritization.
- Proficiency with Salesforce, Marketo, HubSpot, Gainsight, Pendo, or similar.
โจ Nice to Have
- Experience in nonprofit or mission-driven organizations.
- Familiarity with payments.
๐ Benefits & Perks
- ๐ฅ Health, vision, dental insurance plus HealthiestYou.
- ๐๏ธ 20 PTO days, 3 flex days, 4 volunteer days, 12 holidays, paid parental leave.
- ๐ฐ 401k match.
- ๐ฅ๏ธ Equipment provided.
- ๐ฏ Discretionary bonus eligible.
๐จ Hiring Process
Estimated timeline: 2-4 weeks ยท AI estimate
- 1Recruiter Screenยท 30 min
- 2Hiring Manager Interviewยท 45 min
- 3Technical/Case Interviewยท 60 min
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