1h ago

Sales and Marketing Director

Franklin, Indiana
full-timedirectorsenior living

Description

You will lead sales, marketing, and census functions for a senior living community, optimizing occupancy and resident satisfaction through strategic planning, team management, and outreach events.

Requirements

  • B.S. in Marketing or Business Management preferred or equivalent experience
  • 10 years of Director of Sales and/or Marketing experience in continuing care retirement community or related fields
  • Strong track record with sales strategy, communicating services, sales techniques, and census tracking

Responsibilities

  • Optimize community census, financial results, and resident satisfaction for independent and assisted living residences
  • Plan and execute events and programs to improve unique selling proposition and increase sales
  • Develop and implement pricing strategies balancing company objectives and customer satisfaction
  • Manage sales funnels from prospect acquisition to close/admission
  • Supervise hiring, training, and performance of marketing and sales staff
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