Description

You will own the global go-to-market strategy for CTV capabilities across agencies and advertisers, define positioning and messaging, drive adoption and revenue targets, and evolve the agency value proposition across CTV and social. This strategic role sits at the intersection of video innovation, agency strategy, and enterprise commercialization.

Requirements

• 10-14 years experience, 7-9+ in Product Marketing (B2B SaaS / AdTech / MarTech)
• 4-6+ years deep exposure to CTV, video, DSP ecosystems, or agency environments
• Strong fluency in agency operating models and omnichannel video activation
• Proven ownership of multi-solution GTM strategies
• Exceptional storyteller with commercial orientation

Responsibilities

• Own CTV go-to-market across agencies and brand advertisers
• Define positioning, messaging, launches, and adoption strategy
• Own agency positioning and go-to-market across CTV and social
• Define segmentation, personas, and priority use cases
• Drive strategic leadership within Product Marketing