💼 About This Role

You'll shape the member experience for the world's largest outdoor community. As senior product marketing manager, you'll define positioning and drive go-to-market for AllTrails Plus & Peak features. This role directly influences product prioritization and membership growth.

🎯 What You'll Do

• Surface consumer, market, and business insights to influence product prioritization
• Develop product positioning and messaging frameworks
• Drive feature adoption and membership growth through tracking and initiatives
• Lead feature go-to-market strategy and execution
• Shape the product marketing calendar and lead cross-functional work

📋 Requirements

• 5+ years of experience in consumer product marketing
• Track record of owning full-cycle feature GTM launches
• Strong PMM craft skills including positioning frameworks and creative briefs
• Strong consumer instincts to synthesize signals into decisions

✨ Nice to Have

• Experience in consumer tech
• Experience in outdoor industry
• Experience in subscription-based company

🎁 Benefits & Perks

• 💰 Competitive compensation including equity and performance bonuses
• 🏥 Comprehensive health, dental, and vision coverage
• 🏖️ Unlimited PTO plus company holidays
• 👶 Fully paid parental leave for birthing and non-birthing parents
• 🏠 Remote work stipend and annual learning stipend

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter call· 30 min
2. 2Hiring manager interview· 45 min
3. 3Technical/portfolio review· 60 min