Description

You will lead the customer marketing strategy at Ivalua, driving engagement, retention, and advocacy for global enterprise customers. You'll architect lifecycle programs, develop customer content, and shape events to deepen relationships and fuel growth.

Requirements

• 10+ years of B2B marketing experience
• Strategic and visionary with a customer focus
• Experience in customer marketing or lifecycle marketing
• Strong cross-functional collaboration skills
• Data-driven with ability to mine insights

Responsibilities

• Build and lead enterprise lifecycle marketing programs to drive adoption and expansion
• Partner with cross-functional teams to identify growth opportunities and execute go-to-market motions
• Develop segmentation and journey frameworks for executive, business, and practitioner personas
• Leverage data and insights to measure health, engagement, and expansion readiness
• Spearhead customer advocacy initiatives, delivering case studies, video stories, and speaking opportunities