2d ago
Lifecycle Marketing
United States
$120k-$160k / year
full-time Remote
๐ Tech Stack
๐ผ About This Role
You'll join an early-stage startup as the first lifecycle marketer, owning strategy across email, push, and in-app messaging. Your core impact is building AI-native workflows that make marketing faster and more personalized. This role offers high ownership in a venture-backed fintech with remarkable capital efficiency.
๐ฏ What You'll Do
- Own lifecycle strategy across email, push, and in-app messaging.
- Audit and optimize lifecycle programs for activation and retention.
- Design event-driven, behaviorally triggered messaging flows.
- Build modular email design system using AI tools.
- Partner with Product and Data to integrate lifecycle with product events.
๐ Requirements
- 4+ years owning lifecycle or CRM marketing.
- Comfortable with event-driven systems and product analytics.
- Autonomous and thrive in a small, remote team.
- Technically curious with HTML email and component-driven frameworks.
โจ Nice to Have
- Managed marketing automation migrations or tooling evolutions.
- Intermediate SQL proficiency.
๐ Benefits & Perks
- ๐๏ธ Remote-first culture
- ๐ High ownership with minimal bureaucracy
- ๐ Venture-scale ambition with profitable discipline
- ๐ฐ Competitive equity with 0.009%โ0.013% stake
- ๐ค AI-native tooling mandate and resources
๐จ Hiring Process
Estimated timeline: 2-3 weeks ยท AI estimate
- 1Recruiter Screenยท 30 min
- 2Hiring Manager Interviewยท 60 min
- 3Technical/Strategy Interviewยท 60 min
๐ฉ Heads Up
- Role combines lifecycle marketing with AI tool building (broad scope)
- Work-life balance explicitly not optimized (intense pace)
- Startup stage may lack established processes
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