Description

As Senior Director of Media at Instacart, you'll own media strategy and budget optimization across all channels to drive growth for a multi-sided marketplace. You'll lead a high-performing team, collaborate with cross-functional partners, and leverage data science and AI to maximize ROI and achieve aggressive business objectives.

Requirements

• 15+ years leadership experience managing full funnel consumer media strategy with large budgets across US and Canada
• Strong leadership presence with ability to align diverse stakeholders
• Deep fluency in performance measurement, including MMM, attribution models, A/B testing, and forecasting
• Experience leading embedded agency teams and internal marketers
• Experience leveraging AI and willingness to experiment with AI-driven systems

Responsibilities

• Own global media budget and optimize allocation and ROI across channels for B2C and B2B2C
• Align media strategy with business objectives and long-range planning
• Define in-house media agency strategy for retail media network
• Build, mentor, and inspire a high-performing media team
• Champion systems and tooling for scalable growth using marketing science and audience insights