🛠 Tech Stack

💼 About This Role

You'll develop culturally relevant media strategies for US Hispanic consumers at an independent agency recognized as a Best Place to Work. You'll integrate data, culture, and media creativity to drive measurable results. You'll support national accounts like Hyundai and McDonald's.

🎯 What You'll Do

• Collaborate on holistic media recommendations across paid channels for US Hispanic consumers.
• Create and optimize strategic, integrated media plans including budget management.
• Analyze audience behavior using Nielsen, ComScore, Simmons, Mintel.
• Manage workflows, budgets, and provide guidance to Associate Media Planners.

📋 Requirements

• 2+ years of experience as a media assistant or planner.
• Proficiency in Microsoft Office (Excel & PowerPoint).
• Understanding of US Hispanic consumer behavior and media habits.
• Strong grasp of media math (CPMs, GRPs, Reach/Frequency, CPA, ROAS).

✨ Nice to Have

• Experience in the quick-service restaurant (QSR) category.
• Experience with media planning tools like MediaTools, Simmons, Mintel.

🎁 Benefits & Perks

• 🏆 Recognized as a Best Place to Work by Ad Age for three consecutive years.
• 📚 Continuous training and workshops for career development.
• 🌍 Diverse and inclusive workplace environment.