6h ago
Lifecycle Marketing Manager
Maryland
โจ $85k-$105k / yearest.
full-timemid Remotehealthcare
๐ผ About This Role
You'll shape and execute a lifecycle and retention marketing program for a new women's health offering. Your work will directly impact patient trust and engagement, driving better health outcomes through data and collaboration with clinical teams.
๐ฏ What You'll Do
- Own day-to-day execution of lifecycle channels and retention strategy
- Build and optimize automated messaging journeys
- Collaborate with Clinical and Operations teams to improve patient satisfaction
- Synthesize data to optimize the end-to-end funnel
๐ Requirements
- 2-5 years of DTC lifecycle marketing experience
- Experience owning email and SMS channels with a focus on retention
- Strong problem-solving skills in ambiguous settings
- Data-driven decision making with creative ideation
โจ Nice to Have
- 0-to-1 growth environment experience
- Background in healthcare or women's health
๐ Benefits & Perks
- ๐๏ธ Generous PTO policy
- ๐ฅ Competitive healthcare benefits
- ๐ฐ Generous equity compensation
๐จ Hiring Process
Estimated timeline: 2-4 weeks ยท AI estimate
- 1Recruiter Screenยท 30 min
- 2Hiring Manager Interviewยท 45 min
- 3Take-home Assignmentยท 2 days
- 4Final Panel Interviewยท 1 hour
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