3h ago

Marketing Manager

Toronto

$95k-$130k / yearest.

full-timesenior HybridTravel and expense management SaaS

🛠 Tech Stack

💼 About This Role

You'll develop cross-sell campaign strategies for a B2B SaaS platform and execute multi-channel campaigns across email, webinars, and in-app messaging. Your work will drive revenue growth and optimize customer lifecycle engagement.

🎯 What You'll Do

  • Develop cross-sell campaign strategies aligned with revenue goals
  • Design and execute multi-channel campaigns (email, webinars, in-app)
  • Analyze campaign performance and optimize for ROI
  • Collaborate with Product Marketing and Sales teams

📋 Requirements

  • 6+ years of Customer or Growth Marketing experience
  • B2B SaaS marketing experience
  • Proficiency in Salesforce, Marketo, and Goldcast
  • Bachelor's degree required

✨ Nice to Have

  • Marketing or Business degree
  • Experience with Drift or Mutiny

🚩 Heads Up

  • Role mixes marketing and campaign execution without clear split
  • Requirements list includes many soft skills that are not hard dealbreakers
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