15h ago
Digital Marketing Executive
Malaysia
โจ $35k-$55k / yearest.
full-timesoftware
๐ผ About This Role
You'll plan, launch, and optimize paid digital campaigns across Meta, Google Ads, and TikTok for a leading insurance platform in Southeast Asia. You'll drive measurable ROI through A/B testing and data-driven decisions while collaborating with content and design teams. You'll have full ownership of campaign budgets and direct impact on revenue.
๐ฏ What You'll Do
- Plan and optimize campaigns on Meta, Google Ads, and TikTok.
- Monitor KPIs like CTR, CPC, CPA, and ROAS daily.
- Conduct A/B testing on creatives, copy, and audiences.
- Manage budgets and ensure efficient allocation across channels.
๐ Requirements
- Bachelor's degree in Marketing, Advertising, or related field.
- Proven experience in digital advertising or performance marketing.
- Hands-on expertise in Facebook Business Manager, Google Ads, and TikTok Ads.
- Proficiency in Google Analytics and campaign dashboards.
โจ Nice to Have
- Experience in a high-growth startup.
- Knowledge of SEO, email marketing, or affiliate networks.
- Familiarity with marketing automation tools like HubSpot or Braze.
๐ Benefits & Perks
- ๐ฐ Performance-based bonuses
- ๐ Ownership of revenue-impacting campaigns
- ๐ Exposure to regional markets
- ๐ค Cross-functional collaboration
๐จ Hiring Process
Estimated timeline: 2-4 weeks ยท AI estimate
- 1Phone Screenยท 30 min
- 2Hiring Manager Interviewยท 45 min
- 3Technical/Portfolio Reviewยท 60 min
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