Description

As a Principal Product Manager at SoFi, you will own the vision and strategy for ad tech and measurement platforms, driving member acquisition, engagement, and retention. You'll work cross-functionally to deliver innovative features and manage the product roadmap.

Requirements

• Bachelor's degree in a technical discipline
• 8+ years of product management experience
• Experience leading Platform and/or MarTech cross-functional teams
• Technical savvy with marketing systems
• Data-driven approach and excellent analytical skills

Responsibilities

• Own and define vision, strategy, and product roadmap for ad tech and ads measurement
• Identify leapfrog product features using ML/AI and industry best practices
• Communicate vision and roadmap to stakeholders including executive leadership
• Collaborate cross-functionally with marketing, product, design, engineering, and more
• Prioritize and drive product backlog with dedicated engineering teams